Brand Identity & Strategy

Clinica Sens

Healthcare

Project Brief: Design a healthcare brand for a people-oriented private dental clinic that delivers premium services with cutting-edge technology and techniques.

My role: In this project I was the Design Strategist and Graphic Designer. Going in to this project my approach was heavily influenced by the vision of the future the owners had for their practice. I leaned on the cultural values of the region which inspired a friendly, up-beat and welcoming atmosphere that had to be incorporated into the design process and the solution.

My responsibilities:

• Understand the client’s requirements and their vision of the future for a new kind of dental healthcare practice

• Interview employees, patients to research and understand expectations, aspirations and requirements

• Research and develop naming opportunities to trademark along with visual identity

• Develop brand guidelines strategy for future hand off to third-party marketers

• Define and create graphic assets, typography, color palettes, photography, signage and way-finding

• Create print and web ads for various industry publications