Creating a brand for a modern and innovative dental practice
Clinica Sens | Healthcare | Brand Identity Design and Design Strategy
Project Brief
Design a healthcare brand for a people-oriented private dental clinic that delivers premium services with cutting-edge technology and techniques.
My role
In this project I was the Design Strategist and Graphic Designer. Going in to this project my approach was heavily influenced by the vision of the future the owners had for their practice. I leaned on the cultural values of the region which inspired a friendly, up-beat and welcoming atmosphere that had to be incorporated into the design process and the solution.
My responsibilities
Understand the client’s requirements and their vision of the future for a new kind of dental healthcare practice
Interview employees, patients to research and understand expectations, aspirations and requirements
Research and develop naming opportunities to trademark along with visual identity
Develop brand guidelines strategy for future hand off to third-party marketers
Define and create graphic assets, typography, color palettes, photography, signage and way-finding
Create print and web ads for various industry publications
