David E
UX Design and creative leader
I create digital products and experiences
Hello,
I’m David Estupinan, a Senior UX Designer and Design Leader with over 10 years of experience, specializing in creating intuitive, scalable, and user-centered experiences.
With a background in Industrial Design, I have successfully led design initiatives across industries such as healthcare and real estate, delivering high-impact solutions that balance user needs with business objectives.
My work spans across patient and provider-facing apps, digital strategy, design engineering and complex web solutions, driving innovation at organizations like Aetna Digital, CVS Pharmacy, Merck Millipore (now Millipore Sigma), among others.
I thrive in environments where design, research, and business strategy intersect, working cross-functionally to deliver results in fast-paced, global settings. Fluent in multiple languages and with a passion for mentoring, I enjoy new challenges where I can bring human-centered design to the forefront of technology and business.
If you’re interested in discussing how I can drive strategic design initiatives at your organization, please reach out. In the meantime, feel free to explore some examples of my work below.
Achievements
Contributed to the redesign of the CVS pharmacy app 2024
Contributed to the creation of a enterprise-wide design research repository for CVS Digital 2023
Prepared and documented final designs for private label sale of clinical portal for Aetna Chronic Condition 2022
Joined Aetna Digital in 2021 to contribute to Health Tracker, an iOS and Android app for Caremark users with diabetes and kidney disease.
Championed digital transformation at Estyvar, a real estate firm, leading app and web initiatives providing full self-service capabilities. 2017 - 2020
Launched dental practice brand for private clients and managed brand assets 2011 - 2015
UX Design Snapshot
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Platforms
iOS - Android
rWeb -
Industries
Healthcare | Clinical
Design consulting
Real estate
Home electronics -
Strengths
Design leadership
Digital Product Strategy
Design Systems
Visual Design -
Capabilities
UX design
Design Sprints
Design systems
0 to 1 app design
Journey map discovery
Business - design alignment
Process
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Research
User needs, Business needs, Surveys, Interviews, Affinity Mapping, Desk Research, Market Research, In-use demos and Prototype testing.
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Strategy
Design, business and product alignment are essential at this statge. Creative strategy balances the key takeaways uncovered during the research with the business requirements, technical and financial constraints to chart a plan that is feasible.
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Design excecution
Information Architecture, Wire framing, crossfunctional collaboration, iteration, prototyping, demos.
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Implementation
Documentation and hand-off ready specs. Design QA and dev'/design cross collaboration. Design support.